MIPIM 2018: HOW DOES THE YOUNGER GENERATION SEE TOMORROW’S CITIES?
 
The young activist Adora Svitak is set to challenge property professionals

Paris, 16 January 2018 – Adora Zvitak, 20, a young American writer and lecturer engaged in the cause of young people, will speak at the MIPIM opening conference at 2pm on 13 March 2018, challenging property professionals about tomorrow’s cities and urging them to pay attention to the expectations of the younger generation.

A child prodigy, she published her first book at the age of eight. In 2010, when she was just ten, she hosted a TED conference “What Adults Can Learn From Kids,” attracting 5 million viewers online. She explained that “the world needs ‘childish’ thinking: bold ideas, wild creativity and especially optimism”.

In 2013, she participated in the Youth Forum of the Economic and Social Council of the United Nations alongside Secretary-General Ban Ki Moon, encouraging young people to change the direction of history with daring and imagination. On this occasion, the Secretary-General himself, in his opening speech, called on young people to “be part of creating a new vision. It is not only about telling us what kind of world you want. It is about partnering with us to realize a better future,” he told participants at the Economic and Social Council (ECOSOC) Youth Forum in New York. 

Refusing the cliché of a selfish and superficial “me, me, me” generation, Adora Svitak emphasizes the strong sense of community among young people who aspire to more humane, sustainable and smarter urban spaces.

“It’s up to you to work more like an organism, and less like an organization. Be a living, breathing, changing, responsive place, so that those that join you are not there to work up through a structure, but immediately be part of a living system,” affirms Adora Svitak.

“Boldness and imagination are our keywords for MIPIM 2018. We want to shake up things by giving the floor this year to a representative of the younger generation who can provoke property professionals and make them think. I hope that this will start a dialogue between the people who build today’s and tomorrow’s cities and those who live in them,” said Ronan Vaspart, head of MIPIM markets.

Following her speech, Adora Svitak will moderate the Thinkers & Leaders panel on 13 March 2018 at 3pm. The panellists include representatives from several international organizations such as Alexander James, Director, City Finance Program of the C40 Cities Climate Leadership Group. The C40 is a network of 90 global megacities engaged in fighting against climate change and helping cities to take concrete, measurable and sustainable actions against climate change.

Other panellists include Debra Mountford, Project Manager at the OECD, and Ronald Lenz, Director of Human Cities Coalition, a Dutch organisation bringing together public and private partners to make cities more sustainable, inclusive and resilient. Together they will discuss the subject of “writing new urban rules.”

More information on MIPIM in our pressroom and on www.adorasvitak.com

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